



SUCCESS STRATEGY
A. STRENGTHS
AFCO boasts of a very sound success in the last twelve years to become a reputed distribution house in Kuwait because of these strategic aspects:
1. AFCO has a Dedicated Distributor, Sales Team and Merchandising.
2. It boasts of Excellent in store promotional activities and attractive pricing strategy.
3. AFCO has a segment wise development plan with sales forecast and Analysis.
B. PLAN TO SUCCESS
§ AFCO believes in Teamwork, and developing new brands for successful marketing.
§ AFCO believes in Interactive Management Functioning to improve employee's satisfaction, which ultimately would reflect in growth spur.
§
To enhance its portfolio, AFCO management adds new reputed
agencies.
AFCO is planning many different diversifications in the field of Food such as
Packing, Processing, Food Franchises, Infrastructure, and Venturing into new
business opportunities, etc.
C. WHY YOU SHOULD CHOOSE AL EID AS THE RIGHT LOCAL PARTNER?
· Proven Track Record of Growth
· Our willingness to invest in your brand since we believe in exploring the true potential, which adds to the value of the brand.
· Sound financial backup to implement the investment within a minimal time frame.
· Good infrastructure and further plans to expand to accommodate the growing requirements.
· Distribution strength to reach out your brand to all segments of Kuwait Market

